Effective Date: April 2, 2026
Last Updated: April 2, 2026
McAlpine Chiropractic Group (“we,” “us,” or “our”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at mcalpinegroupllc.com, use our online booking system, or receive care at our clinic located at 500 W 17th St, Holland, MI 49424.
By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.
1. Information We Collect
a. Personal Information You Provide
When you contact us, book an appointment, or become a patient, we may collect:
- Full name, date of birth, and gender
- Mailing address, email address, and phone number
- Insurance information and billing details
- Emergency contact information
- Any other information you voluntarily provide via forms, phone calls, or email
b. Health Information
As a healthcare provider, we collect health-related information necessary to provide chiropractic care, including:
- Medical history and current health conditions
- Symptoms, diagnoses, and treatment plans
- Treatment notes, imaging results, and progress records
- Referral information from other healthcare providers
Health information is classified as Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA) and is subject to additional protections as described below.
c. Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and referring URLs
- Click behavior, scroll depth, and site navigation patterns
2. How We Use Your Information
We use the information we collect for the following purposes:
- Patient care: To provide, manage, and improve your chiropractic treatment and related healthcare services
- Appointment scheduling: To book, confirm, and send reminders for your appointments through our scheduling system
- Billing and insurance: To process payments, submit insurance claims, and manage your account
- Communication: To respond to your inquiries, send appointment reminders, and provide relevant health information
- Website improvement: To analyze website traffic and user behavior to improve our site functionality and content
- Marketing: To deliver relevant advertising and measure the effectiveness of our marketing campaigns (using non-PHI data only)
- Legal compliance: To comply with applicable laws, regulations, and legal processes
3. HIPAA Compliance
McAlpine Chiropractic Group is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). We maintain strict compliance with HIPAA Privacy, Security, and Breach Notification Rules.
Your Protected Health Information (PHI)
- PHI is stored securely in our electronic health records (EHR) system and is accessible only to authorized personnel involved in your care
- We do not sell your PHI under any circumstances
- We do not use PHI for marketing purposes without your explicit written authorization
- PHI is only disclosed as permitted or required by law, including for treatment, payment, and healthcare operations
- All staff members receive HIPAA training and are bound by confidentiality agreements
A separate Notice of Privacy Practices detailing your HIPAA rights and our obligations is available at our clinic and upon request. You may request a copy by contacting us at 616-392-7031.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site performance. These include:
a. Google Analytics (GA4)
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects anonymized data about page views, session duration, traffic sources, and user demographics. Google Analytics may use cookies to distinguish unique users. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.
b. Google Ads
We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising and to show relevant ads to users who have previously visited our website. Google may use cookies to serve ads based on your prior visits. You can manage your Google ad preferences at Google Ad Settings.
c. Social Media Pixels
Our website may include tracking pixels from social media platforms such as Facebook (Meta) and Instagram to measure advertising effectiveness and build audiences for targeted advertising. These pixels may collect data about your browsing behavior. You can manage your preferences through each platform’s privacy settings.
d. Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain parts of our website.
5. Third-Party Services
We use the following third-party services to operate our practice and website:
- JaneApp: Our electronic health records and online scheduling platform. When you book an appointment through our website, you are directed to JaneApp’s secure booking system. JaneApp processes your personal and health information in accordance with its own privacy policy and acts as our business associate under HIPAA. For more information, visit JaneApp’s Privacy Policy.
- Payment processors: We use secure, PCI-compliant payment processors for credit card transactions. We do not store full credit card numbers on our systems.
- Google (Analytics and Ads): As described in Section 4 above.
- Social media platforms: As described in Section 4 above.
We require all third-party service providers who handle PHI to enter into Business Associate Agreements (BAAs) as required by HIPAA.
6. Data Security
We implement appropriate technical, administrative, and physical safeguards to protect your personal information and PHI, including:
- Encrypted data transmission (SSL/TLS) across our website and booking systems
- Access controls that restrict data access to authorized personnel only
- Secure electronic health records with audit logging
- Regular security assessments and staff training
- Physical security measures at our clinic to protect paper records and workstations
- Secure data backup and disaster recovery procedures
While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.
7. Your Rights
a. HIPAA Rights (for patients)
Under HIPAA, you have the right to:
- Access your medical records and obtain copies of your PHI
- Request amendments to your health information if you believe it is inaccurate or incomplete
- Request restrictions on certain uses and disclosures of your PHI
- Receive an accounting of disclosures of your PHI made by our practice
- Request confidential communications (e.g., asking us to contact you at a specific phone number or address)
- File a complaint if you believe your privacy rights have been violated, without fear of retaliation
b. General Privacy Rights (for all website visitors)
- You may opt out of marketing communications at any time by contacting us or using the unsubscribe link in our emails
- You may request that we delete personal information we have collected about you (subject to legal retention requirements)
- You may request information about what personal data we hold about you
8. Data Retention
We retain personal and health information in accordance with applicable state and federal laws. Medical records are retained for the period required by Michigan law. Non-medical personal information is retained only as long as necessary to fulfill the purposes described in this policy or as required by law.
9. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it. Note that we do treat minor patients with parental or guardian consent, and their health information is protected under HIPAA.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
McAlpine Chiropractic Group
500 W 17th St
Holland, MI 49424
Phone: 616-392-7031
Email: info@mcalpinegroupllc.com
Website: mcalpinegroupllc.com
To file a HIPAA complaint, you may also contact the U.S. Department of Health and Human Services Office for Civil Rights at hhs.gov/hipaa/filing-a-complaint or call 1-800-368-1019.