Effective Date: September 9, 2026
Last Updated: September 21, 2026
McAlpine Chiropractic Group, P.C. (“we,” “us,” or “our”) runs two text-message programs for our own patients. This page explains what each sends, how often, how you sign up, and how to stop.
1. Our two programs
McAlpine Chiropractic Appointment Reminders & Account Notices — automated reminders for your own scheduled visits (two days before, the day before, and about two hours before), plus a short notice when a message or statement is waiting in our patient portal. Up to 3 reminders per appointment, plus the occasional account notice. If your appointment is booked, changed, or cancelled we email you — we never text about a change. Never health details by text.
McAlpine Chiropractic Check-ins, News & Offers — a check-in when we haven’t seen you in a while, review requests, practice news, and offers from our office. Up to 4 messages per month.
The programs are separate, with their own sign-up boxes and their own sending numbers — reminders and account notices come from (561) 786-2710, and check-ins, news and offers come from (779) 303-2080. Stopping one does not stop the other. We never send third-party advertising or text anyone who is not our patient.
2. How you sign up
Giving us your phone number does not sign you up for texts. You join a program only by:
- Checking that program’s “Yes” box in the optional Text messages section of our new-patient packet, on paper, and signing that section;
- Checking the same box on the same packet presented on a tablet at our front desk;
- Answering the text-message questions on our online intake form.
The box is never pre-checked. Consent is not a condition of care or of purchasing anything from us, and applies only to the mobile number you gave on that form.
3. Cost
We do not charge for these messages. Message and data rates may apply, depending on your carrier and plan.
4. How to stop
Reply STOP to any message. You will receive one confirmation text from that program, then nothing further from it. STOP applies to the program that sent the message: stopping reminders keeps check-ins, and stopping check-ins keeps reminders. To leave both, reply STOP to each, or tell any member of our staff. Reply START to rejoin.
5. How to get help
Reply HELP to any message for our name and contact information, or reach us directly: McAlpine Chiropractic Group, P.C., 500 W 17th St, Holland, MI 49423-3437 · 616-392-7031 · contact@mcalpinegroupllc.com.
6. Your privacy
We do not sell your mobile phone number, and we do not share your number or opt-in status with anyone for promotional or marketing purposes. We share it only with our messaging provider and the mobile carriers strictly necessary to deliver a message to your phone, and they use it solely for that. Our texts contain only your first name, our practice name, your provider’s name, your appointment date and time, our booking link, a secure personal link to your statement in our patient portal, and our phone number — never diagnoses, treatment details, or other Protected Health Information. See our Privacy Policy.
7. Delivery and changes
Carriers are not liable for delayed or undelivered messages. Never rely on a text for an urgent matter — call 911. We may update these terms; the “Last Updated” date above reflects the most recent change.